How to Use Product Videos to Create Better Shoppable Customer Experiences?

Learn how to use videos to create a better shoppable customer experience and boost your sales with video marketing.
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Professionally produced product videos are an inspiring and effective way to boost sales. Actually, nearly 90% of consumers believe a video influenced their decision to buy. 

You can't miss a product video in today's marketing strategy. More than two-thirds of American consumers shop online, and with over 268 million people doing so, video is essential for giving buyers an idea of what they may anticipate from a product.

People are more likely to buy from you if they can easily grasp your product through a product video. Most consumers (96%) have viewed an explainer video to better understand a product or service, as stated in Wzyowl's video marketing report.

Now, all these facts highlight the importance of another factor: better shoppable customer experience. In this article, we will show you how to use videos to create a better shoppable customer experience.

How Can Including More Videos Create a Better Shoppable Customer Experience?

Here are some reasons you might want to consider including more product demo videos into your marketing plan. 

1. Video is adored by search engines

Along with site pages, Google now shows search results that contain media such as videos, images, news, and maps. The result is visible below:

According to studies, Google gives video content higher ratings in search results. Having videos on product pages will increase your site's visibility. This holds truer still if your rivals aren't utilising video in their businesses.

The videos that rank high in the search results give a sense of authority and trust to the user, and help them to choose the best. Hence it can create a helpful and better shoppable customer experience.

2. Video is more engaging and easy to click on

Businesses are more likely to create better shoppable customer experience as shoppable videos are more engaging and easy to click on. 

If the video is helpful, people will naturally share it on social media, increasing your exposure. Wyzowl found that videos were the most shared content type among social media users, with over half of them doing so. 

One approach to increase the exposure your brand gets is to use optimized shoppable videos. Marketing platforms like TikTok, YouTube, and Instagram are just getting bigger and better at it. Compared to content lacking visuals or multimedia, customers are more inclined to click on video thumbnails.

There is no one-size-fits-all formula for video duration; rather, you should try out both short and extended forms to see what works best for your business. According to research, the optimal length of a video is between 2 and 4 minutes.

3. Videos are Fascinating

On a weekly basis, the typical person watches 17 hours of internet video, and this number continues to rise. Shoppable Videos, being easily available while browsing, is particularly appealing to the majority of consumers who consume media on mobile devices.

A little video showcasing your product or service can grab people's attention and encourage them to share it with their friends and family, or take a buying action. 

By providing short fascinating videos and grabbing attention with attractive product visuals, you can create a better shoppable customer experience.

4. Shoppable Videos Speak Volume

If a picture truly does speak a thousand words, then, video has the remarkable capacity to transmit vast amounts of data at a rapid pace. Users won't have to go through a 20-page study or an email marketing campaign to get a feel for your offerings; they'll grasp them in an instant. 

A growing trend in marketing is using user-generated content, which allows your target audience to hear firsthand from people who have purchased your products about how much they enjoy them.

UGC content has the ability to evoke strong feelings in viewers, subtly influencing their perceptions of your brand and its offerings.

Best Video Practices to Create Better Shoppable Customer Experiences

It is now critical to establish effective methods in order to succeed in retail marketing using shoppable videos. Improve your shoppable video marketing and provide a better shoppable customer experience with these tried-and-true methods:

1. Get Your Audience to Engage with You

Interaction from viewers is key to a shoppable video. Tell people right away that they may participate in the video's storyline. To accomplish this, simply practise the following:

  • Make sure everyone understands the interactive elements by including a clear explanation in a slide or picture.
  • To help visitors understand how to use the links, you can narrate the process for optimized shoppable videos.
  • Video Caption or Description: Give a brief, easy-to-understand rundown of the interactive features.
  • More people will engage with your shoppable video if its interactive features are easier to see.

2. Solution to a pain point

A customer's problem is the inspiration for your product or service. Create compelling and optimized shoppable videos that demonstrate how your product solves a problem. An easy way to do this is to show a person having trouble with a chore, then introduce your product and illustrate how it improves their life.

That doesn't mean it has to be easy. People in your target market may be in denial about the severity of their problem until they see your product which solves it.

BioLite effectively markets their smokeless fire pit as an answer to a problem—the annoying smoke that comes from campfires. 

Without missing a beat, the video brings attention to the issue at hand and shows how its product can solve it.

3. Incorporate a Shoppable Link into the Initial Shots

Include shoppable links in the first few photos to grab your audience's interest to create a better shoppable experience. People may become bored and go to other stuff if they have to wait too long. By including links early on, you can encourage audience involvement and make the buying process easier.

4. Make Shots Last More Time Than Regular Videos

Shoppable videos could benefit from a slower tempo, in contrast to the rapid-fire style of many product demo videos. Viewers get a better look at the showcased products when images linger. The chance of viewers discovering and clicking on the shoppable links improves as the viewing time increases. By making the product images last more time can help in creating a better shoppable customer experience.

5. Share Videos on Popular Social Networks

Shoppable videos are most effective when shared on social media. By sharing shoppable videos on several social media platforms, you may expand the audience for your content. If you want to maximise your reach and boost the likelihood of conversions and clicks, you should expand beyond platforms like TikTok and Instagram.

6. Narrow Down on Just a Couple of Products

Showing off a range of products is important, but don't overload your viewers with too many choices in one shoppable video. Instead, make more condensed videos that feature a handful of products. This method makes the shoppable experience more pleasant and successful by avoiding viewer confusion and irritation.

7. Experiment and Enjoy Yourself

Put an emphasis on originality and fun because that's where most people find shoppable videos—on social media. More people will watch, engage with, and click on shoppable videos if they are amusing and engaging. Bring some imagination to your material so it connects with your audience and makes shopping a memorable and delightful experience. An optimized shoppable video that is amusing, can create a better shoppable customer experience.

Final Verdict

I hope that was clear. Remembering your consumers and providing them with an experience that is specific to their requirements is crucial. If you follow these guidelines, you should be able to make shoppable videos that attract more people and increase sales. And if you're not sure where to start video marketing, let ReelUp manage all the complex tasks for you.

Achieving a memorable and satisfying customer experience is the key to differentiating your business from the competitors and ensuring a better shoppable customer experience. So, the next time you're making product demo videos, make sure to incorporate these strategies and use optimized shoppable videos to your advantage. 

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